Growth Strategy
Go-to-market planning, acquisition systems, campaign design and growth direction.
Available for selected collaborations
Building growth systems for Web3 products.
Web3 Growth & Marketing Strategist helping projects turn complex products into clear narratives, strong positioning and scalable growth systems.
Growth StrategyContent & NarrativeWeb3 Product Strategy
@Bimadoteth
Signal / Network mapLive
I don't just market Web3 products. I help projects understand their positioning, communicate their value and build systems that drive growth.
01About
More than a marketer.
I work across the different layers that make a Web3 product understandable, discoverable and capable of growing.
Over the past year, I've worked across growth, marketing, content, research, community, partnerships and product strategy for Web3 projects.
I don't approach marketing as simply asking what should we post today. I start with the product, the market, the audience and the problem — then build the narrative and distribution system around it.
Operating sequence07 stages
- 01Research
- 02Positioning
- 03Strategy
- 04Narrative
- 05Content
- 06Distribution
- 07Growth
02Capabilities
The layers I operate across.
Strategy, narrative and distribution treated as one connected system — not separate deliverables.
Marketing Strategy
Project positioning, campaign strategy, distribution and market communication.
Content & Writing
Educational content, narratives, long-form writing, whitepapers and litepapers.
Web3 Research
Product, market and ecosystem research used to inform positioning and strategy.
Community
Community growth, engagement systems, ambassador structures and campaign planning.
Partnerships
KOL, creator, ecosystem and partnership strategy.
Product Strategy
Product positioning, roadmaps, user narratives and translating complex products into understandable messaging.
Token & Airdrop Strategy
Tokenomics structures, airdrop systems and incentive campaign design.
03Selected work
Projects I've worked inside.
Strategic contributions across product positioning, growth, content, community and token design.
BlockAI
CMO / Marketing & Product Strategy
AI-native Web3 education and navigation platform.
- Product positioning
- Marketing strategy
- Product narrative
- Community strategy
- Ambassador program
- Points/airdrop mechanics
- Product documentation
- Growth planning
Wallchain
Marketing / Growth Strategy
- Campaign planning
- Community growth
- Content strategy
- KOL/creator outreach
- Marketing positioning
- Partnership strategy
HeyElsa
Marketing / Community Strategy
- Content
- Community
- Campaign strategy
- Creator/KOL outreach
- Project positioning
Extsy
Marketing Strategy
“Crypto that feels as simple as your bank app, with the power of Web3.”
- Product positioning
- Marketing narrative
- User-facing messaging
- Growth strategy
- Content direction
Coown
Marketing / Strategy / Documentation
- Know-How library structure
- Role proposals
- Marketing planning
- Budget structures
- Partnership/community strategy
Trepa
Content & Marketing
One-minute forecasting game on Solana.
- Product explanation
- Educational content
- Narrative development
- Marketing communication
04Strategic work
Things I build behind the scenes.
The documents and systems that sit underneath a project's public-facing marketing.
01PDF
Whitepapers
Detailed documentation explaining products, ecosystems, problems, solutions and project vision.
02PDF
Litepapers
Concise product and ecosystem documentation designed for easier understanding.
03DOC
Roadmaps
Structured project development milestones and strategic direction.
04XLS
Tokenomics
Token utility, distribution and ecosystem structures.
05DOC
Airdrop Systems
Participation and incentive structures designed around acquisition and engagement.
06DOC
Marketing Strategies
Project-specific GTM, positioning, campaign and distribution strategies.
07DOC
Brand Audits
Identifying weaknesses in positioning, messaging, content and growth systems.
08DOC
Community Systems
Structures for acquisition, engagement, retention and ambassador programs.
09DOC
KOL / Creator Strategy
Identifying relevant creators and designing targeted distribution.
10DOC
Partnership Strategy
Finding strategic ecosystem and distribution opportunities.
Portfolio documents available on request.
05How I think
I don't start with “What should we post today?”
Seven questions that come before any campaign, thread or launch plan.
Question 01
What are we building?
Start inside the product. Understand the mechanics, the architecture and what genuinely differentiates it before a single line of copy exists.
That's where real Web3 marketing starts.
06Experience
Experience across the Web3 stack.
2025 — Present
Independent Web3 Marketing Strategist & Growth Consultant
Working with Web3 projects and teams across strategy, content, growth, community and product positioning.
Additional engagements and verified outcomes can be added here.
- GTM strategy
- Growth systems
- Marketing audits
- Campaign strategy
- Brand positioning
07Case studies
A consistent structure for every engagement.
Each case study follows the same nine-part format. Fields stay as placeholders until outcomes are verified.
01
Project
Name, ecosystem and product category.
02
Challenge
The positioning or growth problem being solved.
03
Objective
What the engagement was meant to achieve.
04
My role
Scope of ownership and responsibility.
05
Strategy
The thinking behind the approach.
06
Deliverables
Documents, systems and assets produced.
07
Execution
How the strategy was implemented.
08
Result
Add verified project outcome here.
09
Lessons
What the work proved or disproved.
Selected work shown reflects projects and strategic contributions made across my Web3 experience.
6 projects documented · Result available on request
08Writing / Content
Thinking published in public.
Research, education and strategy notes on how Web3 products actually grow.
Web3 EducationMarketingGrowthProject StrategyResearchEcosystem Analysis
09Contact
Building something serious?
If you're building a Web3 product and need help with positioning, growth, content, strategy or distribution, let's talk.